Why Product Design?

My first taste of product design came as a teen in the early 2010s—though it would be more than a decade before I learned the name for what I was doing. I spent hours customizing websites and blogs for fun: tweaking layouts, selecting type, and crafting visual identities. Those experiments evolved into opportunities to design sites for local businesses, which naturally expanded into graphic and brand design and, eventually, product content creation.

In 2012, while studying industrial design, my university introduced its first cross-disciplinary minor in user experience. I jumped at the chance and was accepted into the inaugural cohort of twenty students. That program tied together form, function, and human behavior in a way that felt inevitable and deeply satisfying. From that moment on, product design hooked me.

What I love about product design is how it synthesizes everything I enjoy about creativity and collaboration. Agile’s brisk cadences keep me nimble, forcing rapid iteration and clear prioritization. Software’s ephemeral nature means a design is never truly finished—there’s always data to learn from, new constraints to consider, and fresh problems to solve. That perpetual motion suits me: it demands curiosity, fosters continuous improvement, and makes every project an opportunity to grow.